Our Anew Renewal Power Serum Has Been Chosen As A Finalist At The Pure Beauty Global Awards 2022! About Me: This Wonder Serum Is Powered By Protinol™ Technology, Which Works Faster Than Products With Retinol, To Give Skin A Better-Quality Collagen Boost. It\'S Also Formulated With Niacinamide, Which Protects Collagen And Helps Renew Skin At The Surface. “I\'Ve Spent Hundreds On Skincare, But This One Is The Best. I Saw A Difference Immediately And As The Weeks Have Gone By I\'Ve Seen Even Better Results.” - Estelle, Online Customer Product Specification: • Perfect For Multiple Skin Types, Tones And Ages. • Formulated With Protinol™ Technology And Niacinamide. • See 7 Powerful Skin Benefits In 7 Days.† • The Perfect Alternative To Retinol. How To Use Me: Apply This Anti-Ageing Serum In Upwards And Outwards Motions To Cleansed Face And Neck In The Morning And/Or Evening. Follow With Your Anew Moisturiser To Obtain The Best Results From This Collagen-Boosting Product, As Part Of A Dedicated And Personalised Weekly Skincare Regime. *Based On 539 Consumers Who Completed An Online Questionnaire After Receiving A 7-Day Trial Size Serum. **Based On A Historical Comparison Of Clinical Testing Results Across Internal Avon Formulations Containing Retinol As Compared To Formulations Containing Protinol™. †Based On Those That Expressed An Opinion In A Consumer Perception Study.