1. LG SELF-LIT OLED technologyN/ALG self-lit OLED is the pinnacle of technology in TV. All of the screen's pixels are self-lit allowing for infinite contrast 100% colour fidelity and the sharpest pixel-perfect details creating a vivid viewing experience. All in 4K Ultra HD definition. N/AN/A2. 7 Gen4 AI processor 4K / 60 Hz refresh rateN/ALG OLED A1 features the new 7 Gen4 AI processor 4K the brain of the TV that intuitively ensures stunning picture and sound quality. N/AN/A3. Vivid Cinema experience N/ALG OLED A1 provides a vivid at-home cinema experience thanks to sharp pictures and perfect black levels which help deliver the directors intent. Dolby Vision IQ and Dolby Atmos provide awe-inspiring drama to every genre and streaming has never been easier: get all your must-have apps like Freeview Play NOW TV Netflix Prime Video Disney and more on LGs webOS smart platform and through voice command.N/AN/A4. Vivid Gaming experience N/ALG OLED A1 lets you build your competitive gaming edge with an incredible 1ms response time. The A1 is play-ready for all new generation consoles and comes loaded with integrated features such as Game Optimizer ALLM eARC and HGiG with easy access to Twitch on LGs webOS smart platform. N/AN/A5. Vivid sport experience N/ALG OLED A1 offers sporting action at its best with uncompromised picture quality at any viewing angle. Feel the passion with vivid picture quality and immersive sound.N/AN/A6. Cutting-edge design N/AEnviable technology housed in an extremely thin and light design enables the LG A1 TV to merge seamlessly and elegantly into your home. N/AN/A7.Eye comfort display N/AOLED technology provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons nail-biting championship games and intense gaming sessions.N/AN/A8. Intuitive & smart user interface N/ALG OLED A1 features webOS LG's smart platform which hosts a huge variety of the best streaming services while making browsing and searching for what to watch completely hassle-free even through voice control. The smart platform is controlled with the LG Magic Remote plus you can also use the LG A1 to control your smart home with in-built Google Assistant and Alexa.N/AN/A9. Sustainability N/ALG OLED TVs are significantly more eco-friendly than the LED equivalents. OLED uses less power less plastic and fewer hazardous materials. OLED is officially a Low Hazardous product and rated Excellent in recycling efficiency.