1. LG SELF-LIT OLED technologyN/ALG self-lit OLED is the pinnacle of technology in TV. All of the screen's pixels are self-lit allowing for infinite contrast 100% colour fidelity and the sharpest pixel-perfect details creating an exceptional viewing experience. All in 4K Ultra HD definition.N/AN/A2. 9 Gen4 AI processor 4KN/ALG OLED C1 features the new 9 Gen4 AI processor 4K the brain of the TV capable of automatically detecting and optimising the content you are watching for the ultimate picture and sound experience. N/AN/A3. Exceptional Cinema experience N/ALG OLED C1 delivers the full cinema experience that is beyond exceptional. The sharpest picture quality paired with perfect black levels helps deliver films exactly how the director intended. Dolby Vision IQ and Dolby Atmos provide awe-inspiring drama to every genre and streaming your must-have apps has never been easier: get Freeview Play NOW TV Netflix Prime Video Disney+ and more on LGs webOS smart platform and through voice command.N/AN/A4. Powerful Gaming experience N/ALG OLED C1 is the ideal partner for next generation consoles. Powering your competitive edge with an incredible 1ms response time and accelerated processor speeds. The C1 is loaded with all the pro-tools you need to dominate such as HDMI 2.1 G-Sync HFR (4K/120p) VRR Game Optimizer ALLM eARC and HGiG which are all integrated and ready out-of-the-box. Plus theres easy access to Twitch on LGs webOS smart platform. N/AN/A5. Incredible sport experience N/ALG OLED C1 brings the full intensity of the sports stadium experience to your home with uncompromised picture quality at any viewing angle incredible visual fidelity immersive sound and the smoothest motion no matter how ferocious the action is. OLED C1 keeps every detail of the game in diamond sharp focus so you wont miss a fraction of the action.N/AN/A6. Cutting-edge design N/AExceptional technology and incredible viewing experiences expertly housed in an extremely thin and light design. The LG C1 TV merges seamlessly and elegantly into any space your home. N/AN/A7.Eye comfort display N/AOLED technology provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons nail-biting championship games and intense gaming sessions.N/AN/A8. Intuitive & smart user interface N/ALG OLED C1 features webOS LG's smart platform which hosts a huge variety of the best streaming services while making browsing and searching for what to watch completely hassle-free even through voice control. The smart platform is controlled with the LG Magic Remote plus you can also use the LG C1 to control your smart home with in-built Google Assistant and Alexa.N/AN/A9. Sustainability N/ALG OLED TVs are significantly more eco-friendly than the LED equivalents. OLED uses less power less plastic and fewer hazardous materials. OLED is officially a Low Hazardous product and rated Excellent in recycling efficiency.