1. LG SELF-LIT OLED technologyN/ALG self-lit OLED is the pinnacle of technology in TV. All of the screen's pixels are self-lit allowing for infinite contrast 100% colour fidelity and the sharpest pixel-perfect details creating an intense viewing experience. All in 4K Ultra HD definition.N/AN/A2. 7 Gen4 AI processor 4K / 120 Hz refresh rateN/ALG OLED B1 features the new 7 Gen4 AI processor 4K the brain of the TV that intuitively ensures outstanding picture and sound quality. N/AN/A3. Intense Cinema experience N/ALG OLED B1 provides the sensory intensity of the cinema - direct to your home. Super-sharp pictures and perfect black levels ensure film is presented how the director intended while Dolby Vision IQ and Dolby Atmos provide awe-inspiring drama to every genre. Streaming your must-have apps has never been easier: get Freeview Play NOW TV Netflix Prime Video Disney+ and more on LGs webOS smart platform and through voice command.N/AN/A4. Responsive Gaming experience N/ALG OLED B1 is designed for next generation consoles boosting your competitive edge with an incredible 1ms response time. The B1 is loaded with all the pro-tools you need to dominate such as HDMI 2.1 G-Sync HFR (4K/120p) VRR Game Optimizer ALLM eARC and HGiG which are all integrated and ready out-of-the-box. Plus theres easy access to Twitch on LGs webOS smart platform. N/AN/A5. Captivating sport experience N/ALG OLED B1 brings the captivating stadium experience to your home. With uncompromised picture quality at any viewing angle enhanced picture quality immersive sound and the smoothest motion no matter how intense the action is. OLED ensures every detail of the game stays in diamond sharp focus.N/AN/A6. Cutting-edge design N/APowerful technology delivering intense action housed in an extremely thin and light design. The LG OLED B1 TV merges seamlessly and elegantly into any space your home. N/AN/A7.Eye comfort display N/AOLED technology provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons nail-biting championship games and intense gaming sessions.N/AN/A8. Intuitive & smart user interface N/ALG OLED B1 features webOS LG's smart platform which hosts a huge variety of the best streaming services while making browsing and searching for what to watch completely hassle-free even through voice control. The smart platform is controlled with the LG Magic Remote plus you can also use the LG B1 to control your smart home with in-built Google Assistant and Alexa.N/AN/A9. Sustainability N/ALG OLED TVs are significantly more eco-friendly than the LED equivalents. OLED uses less power less plastic and fewer hazardous materials. OLED is officially a Low Hazardous product and rated Excellent in recycling efficiency.