Swatch CamouClouds Quartz Camo Dial Silicone Strap Watch SUON140 RRP £62 The Strap: The strap on this Swatch CamouClouds SUON140 presents a new take on camouflage print with fluid shapes in all shades of blue. The strap itself is made from a silicone material which provides the wearer with a comfortable fit. Moreover, the strap can be fastened using a standard plastic buckle which features the Swatch logo. The Dial & Case: The same camouflage print can be seen on the dial. The print is complemented well by white indexes and hands, of which are powered by a quartz movement. Also in white is the ever present Swatch logo which can be seen underneath the 12 o\'clock index. Surrounding the dial is a black semi transparent case. The case blends in well with the camouflage print to provide ultimate stealth. Even the crown protrudes ever so slightly at the 3 o\'clock position to keep you hidden. This watch has a water resistance of 30 metres, making it suitable for light splashes. Key Features: 2020 Summer Collection Swatch Essentials Quartz Movement 30m Water Resistant Blue Dial Blue Silicone Strap Plastic Buckle Black Plastic Case 41mm Case 9.85mm Thickness 47.4mm Height   The Family: New Gent NEW GENT SINCE 2010.   41 mm case, larger size. This size is suitable for men and women. Day & date function. Available in a multitude of vibrant colours. Water resistant (30 m/3 bar), Shock resistant, Quartz precision. The June Swatch Essentials take mix-and-match to a whole new level with reinterpreted classic patterns, innovative materials and bright colours inspired by nature. Choosing a favourite is no easy task! The Brand: Swatch Founded in 1983, Swatch was a direct response to the ‘watch-crisis’. The ’watch crisis’ began in 1970’s due to the increase in production of cheap, mass-produced quartz watches from the Far East. Swiss exports were falling. In the space of just a few years, the number of persons employed in the Swiss watchmaking industry fell to less than 40,000. Despite this the Swiss watchmaking industry remained focused on supplying the watch market with traditional movements paired with proven sale methods. The name Swatch derives from the idea that it was being a ‘second watch’ and the average Swatch owner used their collection as an emotional statement to suit whatever mood they were in. Their watches soon became primarily used as a ‘fashion accessory’ rather than a device to tell the time. The slogan ‘fashion that ticks’ summarises this ideology best. Swatch has always immersed itself in popular culture. Doing so through collaborations and sponsorship of special events, creating limited products with high demand. The brand is well aware of its collectable value, as they established the “Swatch Collectors of Swatch” club that had 74,500 members in less than two years. If you have any questions please  click here Click here to join our  facebook  and  Instagram !