Swatch #OpenSummer Quartz Rainbow Dial Silicone Strap Watch SUOK148 RRP £66 Open since 1983. At Swatch, they have been open since they can remember. Open to people, cultures, ideas, genders, talents, beliefs, personalities and ideologies. In 2020, the Swatch #OPENSUMMER SUOK148 ticks the open conversation about diversity, inclusiveness, openness and love. The Strap: The silicone strap features a beautifully eye-catching rainbow design which is also a symbol recognised in the LGBTQ community. The colours of the rainbow were described as; red for life, orange for healing, yellow for sunlight, green for nature, blue for serenity, and purple for spirit. The creator of the iconic LGBTQ Pride flag, Gilbert Baker, surely knew this recipe by heart. The 1978 ballroom scenario of colour, light, movement and pure magic was the trigger and the inspiration – like a rainbow, the ancient symbol of hope. Today, it’s a sign of love and diversity that inspires and moves millions of people around the world. It can be easily fastened using a standard plastic buckle which was like Swatch logo on it. The Case & Dial: Again the rainbow can be seen featured on a transparent dial, opening up itself to you. The transparent dial allows you to see all the intricate workings which have gone into this timepiece. The workings inside the dial make up a quartz movement which power the hands. Also on the dial is the ever present Swatch logo which can be seen near the centre of the dial. Surrounding the dial is a transparent case which both protects the dial and greets you warmly. This watch has a water resistance of 30 metres, making it suitable for light splashes. Key Features: 2020 Summer Collection Club Special Quartz Movement 30m Water Resistant Rainbow Dial Rainbow Silicone Strap Plastic Buckle Transparent Plastic Case 41mm Case 9.85mm Thickness 47.4mm Height The Family: New Gent NEW GENT SINCE 2010.   41 mm case, larger size. This size is suitable for men and women. Day & date function. Available in a multitude of vibrant colours. Water resistant (30 m/3 bar), Shock resistant, Quartz precision. The June Swatch Essentials take mix-and-match to a whole new level with reinterpreted classic patterns, innovative materials and bright colours inspired by nature. Choosing a favourite is no easy task! The Brand: Swatch Founded in 1983, Swatch was a direct response to the ‘watch-crisis’. The ’watch crisis’ began in 1970’s due to the increase in production of cheap, mass-produced quartz watches from the Far East. Swiss exports were falling. In the space of just a few years, the number of persons employed in the Swiss watchmaking industry fell to less than 40,000. Despite this the Swiss watchmaking industry remained focused on supplying the watch market with traditional movements paired with proven sale methods. The name Swatch derives from the idea that it was being a ‘second watch’ and the average Swatch owner used their collection as an emotional statement to suit whatever mood they were in. Their watches soon became primarily used as a ‘fashion accessory’ rather than a device to tell the time. The slogan ‘fashion that ticks’ summarises this ideology best. Swatch has always immersed itself in popular culture. Doing so through collaborations and sponsorship of special events, creating limited products with high demand. The brand is well aware of its collectable value, as they established the “Swatch Collectors of Swatch” club that had 74,500 members in less than two years. If you have any questions please  click here Click here to join our  facebook  and  Instagram !