Swatch Red Away Quartz Red Dial Red Silicone Strap Watch GE722 RRP £54 The Strap: The strap of this Swatch Red Away GE722 is made from silicone. The red design of the strap works perfectly with the red dial. Also, rubber straps are advantageous because of their durable qualities, and the fact they are easy to wash and look after. The strap fastens easily using a plastic standard buckle. The Dial: The attractive red dial is home to a plethora of eye-catching design features. Ranging from the white hands, indices and day date window which standout against the colour of the dial. This watch certainly as a striking appearance! The Case: Likewise, the case is equally as attractive, as a transparent plastic case bestows this model with its distinctive looks. Perhaps the most distinguishable of all the design features is the hypnotic Swatch Solar Spectrum glass, which has an iridescent appearance. A small crown is present besides the 3 o\'clock mark. The Functions: Highly dependable quartz movement powers this model. This watch has a water resistance of 30 metres, making it suitable for light splashes. Key Features: 2020 Summer Collection Swatch Essentials Quartz Movement 30m Water Resistant Red Dial Red Silicone Strap Plastic Buckle Transparent Plastic Case 34mm Case 8.75mm Thickness 39.20mm Height Solar Spectrum Glass The Brand: Swatch Founded in 1983, Swatch was a direct response to the ‘watch-crisis’. The ’watch crisis’ began in 1970’s due to the increase in production of cheap, mass-produced quartz watches from the Far East. Swiss exports were falling. In the space of just a few years, the number of persons employed in the Swiss watchmaking industry fell to less than 40,000. Despite this the Swiss watchmaking industry remained focused on supplying the watch market with traditional movements paired with proven sale methods. The name Swatch derives from the idea that it was being a ‘second watch’ and the average Swatch owner used their collection as an emotional statement to suit whatever mood they were in. Their watches soon became primarily used as a ‘fashion accessory’ rather than a device to tell the time. The slogan ‘fashion that ticks’ summarises this ideology best. Swatch has always immersed itself in popular culture. Doing so through collaborations and sponsorship of special events, creating limited products with high demand. The brand is well aware of its collectable value, as they established the “Swatch Collectors of Swatch” club that had 74,500 members in less than two years. If you have any questions please  click here Click here to join our  facebook  and  Instagram !