Swatch Big Bold BlackInJelly Quartz Transparent Dial Silicone Strap Watch SO27E101 A recreation of a classic that never goes bad. The iconic design is your style\'s way to speak loud without making a sound. Oh, it\'s also perfect to discreetly keep track of way long meetings and tedious Friday night dates. The Case & Strap: This futuristic Swatch BlackInJelly Watch SO27E101 has a milky semi-transparent case and strap. The strap has a funky structure that is barely visible while being made from a strong silicone material. At the end of the 20mm strap is an aluminium buckle which can be securely fastened around your wrist. The strap has a maximum length of 22cm and 10 sizes to choose from which fit both men and women. The round case on the other hand is made from plastic which provides the exposed dial with the protection it deserves. The case has a width of 47mm which is complemented well by the thin 11.75mm thickness. The Dial: If you look past the black dial elements, you will see the heart of the watch. The black elements come in the form of index markers and hands, of which are powered by a quartz movement. Furthermore, the ever-present Swatch logo can be seen positioned underneath the 12 o\'clock index. Beneath these black elements you will be able to view all the intricate workings of the timepiece, drawing similarities to the transparency of a Jellyfish. Black and white is always right and it is the true proof of modern simplicity. This watch has a water resistance of 30 metres, making it suitable for light splashes. Key Features:  2020 Summer Collection Big Bold Family Quartz Movement Sleeve Packaging 30m Water Resistant Transparent Silicone Strap Aluminium Clasp Half Buckle Transparent Dial Transparent Plastic Case 24 Month Warranty 47mm Case Width 11.75mm Case Thickness 44.8mm Case Height   The Family: Big Bold BIG BOLD. BE YOUR LOUD SELF Go for the extra. The extra mile, the extra style. The extra minute, the extra hour. Go for the difference. The uniqueness. Embrace it without looking back. Go for what makes you, you. And go big, go bold. A (re)creation of a classic that never goes bad. The iconic design is your style\'s way to speak loud without making a sound. Oh, it\'s also perfect to discreetly keep track of way long meetings and tedious Friday night dates. A new watch collection inspired by bold ideas, designed for even bolder personalities. With a kick from urban streetwear, these models have a simply striking 47mm watch head, with big arrows pointing your next move to the right direction. A totally new flat glass highlights the 3D print on the dial and flatters the watch’s contemporary design. The Brand: Swatch Founded in 1983, Swatch was a direct response to the ‘watch-crisis’. The ’watch crisis’ began in 1970’s due to the increase in production of cheap, mass-produced quartz watches from the Far East. Swiss exports were falling. In the space of just a few years, the number of persons employed in the Swiss watchmaking industry fell to less than 40,000. Despite this the Swiss watchmaking industry remained focused on supplying the watch market with traditional movements paired with proven sale methods. The name Swatch derives from the idea that it was being a ‘second watch’ and the average Swatch owner used their collection as an emotional statement to suit whatever mood they were in. Their watches soon became primarily used as a ‘fashion accessory’ rather than a device to tell the time. The slogan ‘fashion that ticks’ summarises this ideology best. Swatch has always immersed itself in popular culture. Doing so through collaborations and sponsorship of special events, creating limited products with high demand. The brand is well aware of its collectable value, as they established the “Swatch Collectors of Swatch” club that had 74,500 members in less than two years. If you have any questions please  click here Click here to join our  facebook  and  Instagram !