Swatch Big Bold BB AI Blue Tokyo 2020 Olympics Quartz White Dial Silicone Strap Men\'s Watch SO27Z100 RRP £81 Style: Long time Olympic partner Swatch has announced three new timepieces for the upcoming games this summer, taking place in the Japanese capital beginning July 24. It will be the second time in under 60 years that the event has been hosted by Tokyo, and so Swatch is releasing the Big Bold line. Swatch says, the Swatch BB Olympics SO27Z100 Tokyo 2020 Blue watch symbolises the games’ values and passion for sport. Blue indexes and white hands surround the white dial. Additionally, the ever present Swatch logo can be seen at 12 o\'clock with the Olympics logo at 6 o\'clock. The blue colour scheme is then transitioned to the case and strap, of which can be fastened using a standard buckle. The watch features the Tokyo Olympics logo on the dial and strap loops. This watch has a water resistance of 30 metres, making it suitable for light splashes. Key Features: 2020 Spring Summer Collection Swatch Olympics Quartz 30m Water Resistant Blue Silicone Strap Standard Buckle White Dial Round Case Plastic Case Material 47mm Case Width 12mm Case Thickness 45mm Case Height The Family: Olympics Swatch has a long time relationship with the Olympic games. The relationship is actually very logic if you consider the fact that Swatch is the only company worldwide that times professional sports events. Olympic Swatch Specials are partly produced for collectors, partly for athletes are partly for consumers. 2020 Tokyo Olympics: The Tokyo Olympics is enriched in history. For example the fact that Tokyo was meant to first host the Olympics in 1940, but the event was moved to Helsinki due to the developments that took place in the Second World War. Nonetheless the 1964 Tokyo Olympics were the first of the games to take place in Asia. Also, it was the first Olympics that had taken place whereby South Africa were prohibited to enter due to its apartheid system. The 1964 Tokyo Olympics are also shrouded in horological history… This was an extremely significant event for Seiko as they became the Official Timer of the Tokyo Olympic Games. They deployed 36 models to support the success of the games. By performing outstandingly under the “Japan-made Olympics” and “Scientific Olympics” banners, Seiko gained an international reputation for its technological capabilities. This generated a global sales expansion for Seiko. The Brand: Swatch Founded in 1983, Swatch was a direct response to the ‘watch-crisis’ . The ’watch crisis’ began in 1970’s due to the increase in production of cheap, mass-produced quartz watches from the Far East. Swiss exports were falling.In the space of just a few years, the number of persons employed in the Swiss watchmaking industry fell to less than 40,000. Despite this the Swiss watchmaking industry remained focused on supplying the watch market with traditional movements paired with proven sale methods. The name Swatch derives from the idea that it was seen as being a ‘second watch’ and the average Swatch owner used their collection as an emotional statement to suit whatever mood they were in. Their watches soon became primarily used as a ‘fashion accessory’ rather than a device to tell the time. The slogan ‘fashion that ticks\' summarises this ideology best. Swatch has always immersed itself in popular culture. Doing so through collaborations and sponsorship of special events, creating limited products with high demand. The brand is well aware of its collectable value, as they established the “Swatch Collectors of Swatch” club that had 74,500 members in less than two years. If you have any questions please  click here Click here to join our  facebook  and  Instagram !