Swatch Skin Cloud Quartz Silver Dial Brown Silicone Strap Men\'s Watch SVOK109  Style: Ultra-thin SKIN CLOUD SVOK109 has a warm grey sun-brushed dial with twinkling Swatch Sparkles. The Swatch logo is present at the 12 o\'clock position. The case has a metallified appearance with provides the dial with both protection and class. Then a shimmering light brown strap can be fastened using a standard buckle. This watch has a water resistance of 30 metres, making it suitable for light splashes. Key Features: 2020 Spring Summer Collection Swatch FW Quartz 30m Water Resistant Brown Silicone Strap Standard Buckle Silver Dial Round Case Plastic Case Material 37mm Case Width 5mm Case Thickness 42mm Case Height The Brand: Swatch Founded in 1983, Swatch was a direct response to the ‘watch-crisis’ . The ’watch crisis’ began in 1970’s due to the increase in production of cheap, mass-produced quartz watches from the Far East. Swiss exports were falling.In the space of just a few years, the number of persons employed in the Swiss watchmaking industry fell to less than 40,000. Despite this the Swiss watchmaking industry remained focused on supplying the watch market with traditional movements paired with proven sale methods. The name Swatch derives from the idea that it was seen as being a ‘second watch’ and the average Swatch owner used their collection as an emotional statement to suit whatever mood they were in. Their watches soon became primarily used as a ‘fashion accessory’ rather than a device to tell the time. This idea was best summarised in their adoption of the slogan, ‘fashion that ticks.’ Swatch has always immersed itself in popular culture. Doing so through collaborations and sponsorship of special events, creating limited products with high demand. The brand is well aware of its collectable value, as they established the “Swatch Collectors of Swatch” club that had 74,500 members in less than two years. If you have any questions please  click here Click here to join our  facebook  and  Instagram !