Swatch Icy Gum Quartz Grey Dial Silicone Strap Men\'s Watch GW211 RRP £58 Style: Introducing this Swatch Minty fresh ICY GUM GW211. Black Arabic indexes and hands, of which are powered by a quartz movement, compliment a silvery dial. The ever present Swatch logo can also be seen at the 12 o\'clock position. The case and loops are pure white with a silvery fabric insert in the white silicone strap.   This watch has a water resistance of 30 metres, making it suitable for light splashes. Key Features: 2020 Spring Summer Collection Swatch Urbaholic Quartz 30m Water Resistant Grey Silicone Strap Standard Buckle Grey Dial Round Case Plastic Case Material 34mm Case Width 9mm Case Thickness 39mm Case Height The Family: Urbaholic When you wear a Swatch, reading the time is an experience. With Swiss engineering this collection brings a nice and cool design inspired by the urban look and environment of today\'s world. The Brand: Swatch Founded in 1983, Swatch was a direct response to the ‘watch-crisis’ . The ’watch crisis’ began in 1970’s due to the increase in production of cheap, mass-produced quartz watches from the Far East. Swiss exports were falling.In the space of just a few years, the number of persons employed in the Swiss watchmaking industry fell to less than 40,000. Despite this the Swiss watchmaking industry remained focused on supplying the watch market with traditional movements paired with proven sale methods. The name Swatch derives from the idea that it was seen as being a ‘second watch’ and the average Swatch owner used their collection as an emotional statement to suit whatever mood they were in. Their watches soon became primarily used as a ‘fashion accessory’ rather than a device to tell the time. This idea was best summarised in their adoption of the slogan, ‘fashion that ticks.’ Swatch has always immersed itself in popular culture. Doing so through collaborations and sponsorship of special events, creating limited products with high demand. The brand is well aware of its collectable value, as they established the “Swatch Collectors of Swatch” club that had 74,500 members in less than two years. If you have any questions please  click here Click here to join our  facebook  and  Instagram !