Swatch Purplazing Quartz Purple Dial Silicone Strap Ladies Watch GV402 RRP £54 Style:   All eyes are on Swatch PURPLAZING GV402 and its ultraviolet appearance. A pop of yellow on the purple dial makes it extra funky With the ever present Swatch logo and a simplistic date window. Then, a plastic case surrounds the dial to provide it with protection and class. A white silicone strap can be fastened using a standard buckle. Both the case and strap have a subtle metallify shimmering effect to again add to the aesthetic of this piece.   This watch has a water resistance of 30 metres, making it suitable for light splashes. Key Features: 2020 Spring Summer Collection Swatch Essentials Quartz 30m Water Resistant Purple Silicone Strap Standard Buckle Purple Dial Round Case Plastic Case Material 34mm Case Width 8.75mm Case Thickness 39.2mm Case Height The Family: Essentials When you wear a Swatch, reading the time is an experience. With a mix of materials, innovative light reflections on your wrist, subtle and shout-out-loud patterns, all of our watches let you express yourself just the way you want. The Brand: Swatch Founded in 1983, Swatch was a direct response to the ‘watch-crisis’ . The ’watch crisis’ began in 1970’s due to the increase in production of cheap, mass-produced quartz watches from the Far East. Swiss exports were falling.In the space of just a few years, the number of persons employed in the Swiss watchmaking industry fell to less than 40,000. Despite this the Swiss watchmaking industry remained focussed on supplying the watch market with traditional movements paired with proven sale methods.   The name Swatch derives from the idea that it was seen as being a ‘second watch’ and the average Swatch owner used their collection as an emotional statement to suit whatever mood they were in. Their watches soon became primarily used as a ‘fashion accessory’ rather than a device to tell the time. This idea was best summarised in their adoption of the slogan, ‘fashion that ticks.’   Swatch has always immersed itself in popular culture. Doing so through collaborations and sponsorship of special events, creating limited products with high demand. The brand is well aware of its collectible value, as they established the “Swatch Collectors of Swatch” club that had 74,500 members in less than two years. If you have any questions please  click here Click here to join our  facebook  and  Instagram !