Swatch Big Bold Jellyfish Quartz Skeleton Dial Transparent Silicone Strap Watch SO27E100 RRP £85 History: The BIG BOLD JELLYFISH (SO27E100) is the new creation of the BIG BOLD family. Born with a unique design, marking an era where you can speak out your personality, as crystal clear as can be. Friday night dates, without offending a soul. The flashy blue, red and yellow hands? Those mark the time to speak your mind aloud without making a single sound. Except the ticking, that one we love. Style: The watch has a unique skeleton transparent dial which you can discreetly keep track of the time on the way to long meetings, taking inspiration from a jellyfishes see through look. The dial is complimented by flashy blue, red and yellow hands with the ever present Swatch logo at 12 o\'clock. Surrounding the dial is a beautiful transparent plastic case which allows for the intricate inner workings of the piece to be seen on the back. The quartz battery is exposed on the back of the case to provide more depth to the watch. Then, a transparent silicone strap can be fastened using a standard aluminium buckle. This watch has a water resistance of 30 metres, making it suitable for light splashes. Key Features: 2019 Xmas Collection Big Bold Collection Quartz 30m Water Resistant Skeleton Dial Transparent Silicone Strap Aluminum Buckle Transparent Case Round Case Plastic Case 47mm Case Width 11.75mm Case Thickness 44.8mm Case Height The Family: Big Bold Big Bold. Be Your Loud Self. Go for the extra. The extra mile, the extra style. The extra minute, the extra hour. Go for the difference. The uniqueness. Embrace it without looking back. Go for what makes you, you. And go big, go bold. A new watch collection inspired by bold ideas, designed for even bolder personalities. With a kick from urban streetwear, these models have a simply striking 47mm watch head, with big arrows pointing your next move to the right direction. A totally new flat glass highlights the 3D print on the dial and flatters the watch’s contemporary design. The Brand: Swatch In the 1970s, the Swiss watchmaking industry was in crisis. At a time when the world market was expanding strongly, Swiss exports were falling.In the space of just a few years, the number of persons employed in the Swiss watchmaking industry fell to less than 40,000. The Swiss had missed the boat, despite the fact that it was they who had developed the first quartz wristwatch. But the Swiss watchmaking industry was focused on traditional movements and continued to rely on proven sales methods. In 1982 the first Swatch collection is ready and sees the initial production run of 300,000 watches. In 1996 Swatch serves as sponsor and timekeeper at the 24th Stramilano in Italy, with 50,000 runners participating over the course of the two-day event. A Italian marathon runner and winner of the gold medal at the 1988 Olympic Games, accompanies Swatch, offering advice to participants in the races. The event also serves to promote the role of Swatch as Official Timekeeper at the upcoming Atlanta 1996 Olympic Games. If you have any questions please  click here Click here to join our  facebook  and  Instagram !