The Watch: Rotary Special Edition Chelsea F.C. Black Stainless Steel Case Silver Stainless Steel Strap Men’s Watch GB90048/04 40mm Created to celebrate Rotary’s partnership with Chelsea Football Club, this Rotary Special Edition Chelsea F.C. Men’s Chronograph (GB90048/04) is a stunning fusion of two brands at the pinnacles of their respective professions. The iconic Chelsea F.C. badge adorns the black dial at the three o’clock position, with this being expertly paired with a stainless steel case and three-row bracelet. Further nods to the collaborative nature of the piece include the artful engraving of the Chelsea F.C. logo on the back of the case, while the addition of a chronograph complication and a day window ensures this style is underpinned by considerable substance. A fabulous celebration of Rotary’s partnership with one of Britain’s leading football clubs, this Rotary Special Edition Chelsea F.C. Men’s Chronograph is a must-have for any Chelsea fan.   Key Features: Quartz Movement Chronograph Swiss Made Water Resistant Sapphire/Sapphirite Glass   The Brand: Rotary Famed for his attention to detail and keen business acumen, Moise Dreyfuss established Rotary Watches in the Swiss town of La Chaux-de-Fonds in 1895. After a mere twelve years of trading, two further members of the Dreyfuss family, Georges and Sylvain, opened an office in Britain in order to facilitate the import of the family’s watches. The UK proved to be the company’s most lucrative market, and with sales booming, Rotary introduced its now iconic winged wheel logo in 1925. Following the outbreak of the Second World War, Rotary became the official timepiece supplier to the British Army, with the government’s policy of mass conscription meaning that, once the war ended, there was a Rotary in practically every home. As the twentieth century progressed, Rotary became famed for its sponsorship of sporting events, the most notable of these being its partnership with the British Racing Motors F1 team in 1976 and its teaming up with Chelsea F.C. in 2015. Still operated and owned by the Dreyfuss family to this day, Rotary continues to produce the type of highly affordable and yet incredibly well-made timepieces that have defined the brand’s output since its inception.