Swatch Irony Wine Grid Quartz Red Silicone Strap Stainless Steel Case Men\'s Watch YVS464   This Swatch Irony Wine Grid Quartz Red Silicone Strap Stainless Steel Case Men\'s Watch YVS464 is designed for the sports fans amongst us. The dial features three chronographs which are used to measure time seperately, for such purposes like a mile run. Furthermore, around the outside of the dial is a tachymeter which can be used to measure speed and distance. A simplistic round date window can be seen inbetween the 4 and 5 o\'clock position with the ever present Swatch logo at 12. White Arabic indexes and hands are complimented by a sunbrushed red dial, of which the hands are powered by a quartz movement. The dial is surrounded by a silver stainless steel case to provide the delicate workings with some protection. Then, a red silicone strap can be fastened using a standard buckle.   This watch has a water resistance of 30 metres, making it suitable for light splashes.     Key Features:   Wine Grid Model Quartz Movement Silicone Strap 30m Water Resistant Stainless Steel Case Standard Buckle Chronograph  Tachymeter     The Brand: Swatch   In the 1970s, the Swiss watchmaking industry was in crisis. At a time when the world market was expanding strongly, Swiss exports were falling.In the space of just a few years, the number of persons employed in the Swiss watchmaking industry fell to less than 40,000. The Swiss had missed the boat, despite the fact that it was they who had developed the first quartz wristwatch. But the Swiss watchmaking industry was focused on traditional movements and continued to rely on proven sales methods. In 1982 the first Swatch collection is ready and sees the initial production run of 300,000 watches. In 1996 Swatch serves as sponsor and timekeeper at the 24th Stramilano in Italy, with 50,000 runners participating over the course of the two-day event. A Italian marathon runner and winner of the gold medal at the 1988 Olympic Games, accompanies Swatch, offering advice to participants in the races. The event also serves to promote the role of Swatch as Official Timekeeper at the upcoming Atlanta 1996 Olympic Games.