Swatch New Gent Royal Key Quartz Black Gold Silicone Strap Watch SUOB730   This Swatch New Gent Royal Key Quartz Black Gold Silicone Strap Watch SUOB730 unlocks the door to fashion. A black dial is compliment by golden indexes and hands, of which are powered by a quartz movement. At the 3 o\'clock position is a simplistic golden day and date window with the Swatch logo at 12. The dial is surrounded by a black plastic case and plastic glass. Then, a pattern black silicone strap can be fastened using a standard buckle.   This watch has a water resistance of 30 metres, making it suitable for light splashes.     Key Features:   Royal Key Model Quartz Movement Silicone Strap 30m Water Resistant Black Plastic Case Standard Buckle   The Brand: Swatch   In the 1970s, the Swiss watchmaking industry was in crisis. At a time when the world market was expanding strongly, Swiss exports were falling.In the space of just a few years, the number of persons employed in the Swiss watchmaking industry fell to less than 40,000. The Swiss had missed the boat, despite the fact that it was they who had developed the first quartz wristwatch. But the Swiss watchmaking industry was focused on traditional movements and continued to rely on proven sales methods. In 1982 the first Swatch collection is ready and sees the initial production run of 300,000 watches. In 1996 Swatch serves as sponsor and timekeeper at the 24th Stramilano in Italy, with 50,000 runners participating over the course of the two-day event. A Italian marathon runner and winner of the gold medal at the 1988 Olympic Games, accompanies Swatch, offering advice to participants in the races. The event also serves to promote the role of Swatch as Official Timekeeper at the upcoming Atlanta 1996 Olympic Games.