Casio Classic Collection Black Resin Mens Watch W-218H-1AVEF This Casio Standard Collection Black Resin Mens Watch W-218H-1AVEF is based on the iconic retro square face collection. The sleek and yet simplistic LCD dial displays the time aligned to the center with a day and date display just above. The watch is compacted with a plentiful list of features include a daily alarm, stopwatch function and automatic calendar. The W-218H-1AVEF has a water resistance rating of 50 meters which means it can be used for swimming but not suggested to use in high impact sports. Adding to the strong water resilance, a staggering approximate seven year battery life powers this timepiece. To finish off this piece, a balck resin strap is fastened through a standard buckle. Key Features:  LED Light Stopwatch Daily Alarm Automatic Calendar 12/24 Hour Timekeeping Acryl Glass Black Resin Case Black Resin Band Standard Buckle Approximate 7 Year Battery Life 50m Water Resistant   The Family: Casio Classic The Casio Classic Collection includes some the most iconic watches the company has ever made. Popular today due to their retro appeal, refreshingly simple practicality, and understated styling, the Casio Classic Collection of timepieces are truly timeless and appeal to an almost uniquely broad range of people; proof that some things genuinely never go out of style.   The Brand: Casio Casio was established in 1946 by Japanese engineer Tadao Kashio. The company entered the timepiece market in 1974 with the release of the Casiotron, the world’s first Auto Calendar watch. Only eleven years after entering this field, Casio completely reshaped global thought about the function a watch should perform with the release of the pioneering and now legendary G-Shock family. Innovation and world firsts have defined the company’s history ever since, the most striking of these being the release of the first ever touch screen watch in 1991, 24 years before the Apple Watch, and the first ever wrist camera watch in 2000. In short, Casio was producing smartwatches decades before the term had even been coined. Add to this the hipster popularity of the company’s retro designs, and Casio has firmly cemented its reputation as a famously reliable and precise name in both analogue and digital watches.