Casio Classic Collection Retro Digital Alarm Chronograph Bracelet Mens Watch A700WE-1AEF 31mm Defined by its retro appeal, this Casio Classic Collection Retro Digital Alarm Chronograph Bracelet Mens Watch A700WE-1AEF 31mm is underpinned by legendary Casio watchmaking expertise. At the top of the case is the ever present Casio logo. The digital display is powered by a quartz LCD movement. At the top of the display is a day and date display with the time centered to the bottom of the display. The display is protected by a silver stainless steel case with a silver stainless steel bracelet fastened using a click closure. This watch has a water resistance of 30 metres, making it suitable for light splashes.  Key Features: Casio Classic Silver Stainless Steel Bracelet Digital LCD Display Illuminator Alarm Chronograph Backlight Click Closure  Date Function 12/24 Hour Format 30m Water Resistant Quartz Movement   The Family: Casio Classic The Casio Classic Collection includes some the most iconic watches the company has ever made. Popular today due to their retro appeal, refreshingly simple practicality, and understated styling, the Casio Classic Collection of timepieces are truly timeless and appeal to an almost uniquely broad range of people; proof that some things genuinely never go out of style.   The Brand: Casio Casio was established in 1946 by Japanese engineer Tadao Kashio. The company entered the timepiece market in 1974 with the release of the Casiotron, the world’s first Auto Calendar watch. Only eleven years after entering this field, Casio completely reshaped global thought about the function a watch should perform with the release of the pioneering and now legendary G-Shock family. Innovation and world firsts have defined the company’s history ever since, the most striking of these being the release of the first ever touch screen watch in 1991, 24 years before the Apple Watch, and the first ever wrist camera watch in 2000. In short, Casio was producing smartwatches decades before the term had even been coined. Add to this the hipster popularity of the company’s retro designs, and Casio has firmly cemented its reputation as a famously reliable and precise name in both analogue and digital watches.