Casio Baby-G Alarm Chronograph Ladies Watch BA-110-7A1ER 43mm This Casio Baby-G Alarm Chronograph Ladies Watch BA-110-7A1ER 43mm is a brilliant addition to the Baby-G collection. A pink coloured dial hosts a display of both analogue and digital, both of which are powered by a quartz movement. Beneath the 12 o\'clock index is a digital display which can display the day of the week. From 3 o\'clock to 7 is another digital display which can display the date and month. Finally, by the 9 o\'clock position is a chronograph which can be used as a timer or stopwatch. The dial is protected by a tough white resin case and equipped using a white resin strap, fastened through a standard buckle. This watch has a water resistance of 100 metres, making it suitable for swimming and snorkeling.  Key Features: Alarm  Chronograph Quartz Movement Light 100m Water Resistant Stopwatch Timer Resin Strap Resin Case Standard Buckle 2 Year Battery Life LCD Display The Brand: Casio Casio was established in 1946 by Japanese engineer Tadao Kashio. The company entered the timepiece market in 1974 with the release of the Casiotron, the world’s first Auto Calendar watch. Only eleven years after entering this field, Casio completely reshaped global thought about the function a watch should perform with the release of the pioneering and now legendary G-Shock family. Innovation and world firsts have defined the company’s history ever since, the most striking of these being the release of the first ever touch screen watch in 1991, 24 years before the Apple Watch, and the first ever wrist camera watch in 2000. In short, Casio was producing smartwatches decades before the term had even been coined. Add to this the hipster popularity of the company’s retro designs, and Casio has firmly cemented its reputation as a famously reliable and precise name in both analogue and digital watches.