Casio Classic Collection Digital Black Steel Bracelet Alarm Chronograph Mens Watch B640WB-1BEF 34mm A classic piece of Casio design, this Casio Classic Collection Digital Black Steel Bracelet Alarm Chronograph Mens Watch B640WB-1BEF 34mm teams retro styling with trademark Casio reliability and performance. The dial has a black digital LCD display with the time centered at the bottom of the dial with the day, date and month appearing just above. While being powered by a quartz movement, the dial is protected by a black ion plated steel case. More modes accessed through buttons on the dial include an illuminator, stopwatch and alarm. Finally, a black stainless steel bracelet is fastened using a standard buckle. This watch has a water resistance of 50 metres, making it suitable for surface swimming. Key Features: Quartz Movement Black Stainless Steel Bracelet Digital LCD Display Standard Buckle Casio Classic Family LED Back Light Stopwatch Perpetual Calendar Day, Date Month Display Black Ion Plated Steel Case Multi Alarm Rectangle Case 50m Water Resistant Countdown Timer     The Family: Casio Collection The Casio Collection includes some the most iconic watches the company has ever made. Popular today due to their retro appeal, refreshingly simple practicality, and understated styling, the Casio Collection of timepieces are truly timeless and appeal to an almost uniquely broad range of people; proof that some things genuinely never go out of style.    The Brand: Casio Casio was established in 1946 by Japanese engineer Tadao Kashio. The company entered the timepiece market in 1974 with the release of the Casiotron, the world’s first Auto Calendar watch. Only eleven years after entering this field, Casio completely reshaped global thought about the function a watch should perform with the release of the pioneering and now legendary G-Shock family. Innovation and world firsts have defined the company’s history ever since, the most striking of these being the release of the first ever touch screen watch in 1991, 24 years before the Apple Watch, and the first ever wrist camera watch in 2000. In short, Casio was producing smartwatches decades before the term had even been coined. Add to this the hipster popularity of the company’s retro designs, and Casio has firmly cemented its reputation as a famously reliable and precise name in both analogue and digital watches.