Swatch Tartanotto Quartz White Dial Blue Tartan Silicone Strap Men\'s Watch SUOZ258C This Swatch Tartanotto Blue Tartan Watch SUOZ258C is distinguished by its classic style. A white dial is complimented by grey indexes and black hands, of which are powered by a quartz movement. Furthermore, the ever present Swatch logo can be seen at the 12 o\'clock position. Then, a blue tartan plastic case sits around the edge of the dial to provide it with protection and classic. Finally, a blue tartan silicone strap can be fastened using a standard buckle. This watch has a water resistance of 30 metres, making it suitable for light splashes. Key Features:   Tartanotto Model Quartz Movement White Dial Blue Tartan Silicone Strap 30m Water Resistant Standard Buckle 41mm Case The Brand: Swatch In the 1970s, the Swiss watchmaking industry was in crisis. At a time when the world market was expanding strongly, Swiss exports were falling.In the space of just a few years, the number of persons employed in the Swiss watchmaking industry fell to less than 40,000. The Swiss had missed the boat, despite the fact that it was they who had developed the first quartz wristwatch. But the Swiss watchmaking industry was focused on traditional movements and continued to rely on proven sales methods. In 1982 the first Swatch collection is ready and sees the initial production run of 300,000 watches. In 1996 Swatch serves as sponsor and timekeeper at the 24th Stramilano in Italy, with 50,000 runners participating over the course of the two-day event. A Italian marathon runner and winner of the gold medal at the 1988 Olympic Games, accompanies Swatch, offering advice to participants in the races. The event also serves to promote the role of Swatch as Official Timekeeper at the upcoming Atlanta 1996 Olympic Games.