The Watch: Casio G-Shock Black Men\'s Alarm Chronograph GA-800-1AER The latest addition to the G-Shock family, this Casio G-Shock Black Men\'s Alarm Chronograph (GA-800-1AER) packs legendary G-Shock tough timekeeping into a sleek mid-sized case.   Key Features: Auto Calendar Countdown Timer Daily Alarm Dual Time Function Hand Shift Feature Stopwatch  Three-Dimensional Dial Water Resistant to 200m   The Family: G-Shock At a time when watches were seen as fragile, delicate instruments, Casio’s head of watch design, Kikuo Ibe, set out in 1981 to create “a watch that doesn’t break, even when dropped.” After 200 prototypes and two years of development, the Casio G-Shock was launched in 1983. Gaining its now legendary toughness from Ibe’s revolutionary decision to suspend the module inside a hollow rubber structure, the G-Shock has been the go-to name in superbly durable and precise wristwear ever since.     The Brand: Casio Casio was established in 1946 by Japanese engineer Tadao Kashio. The company entered the timepiece market in 1974 with the release of the Casiotron, the world’s first Auto Calendar watch. Only eleven years after entering this field, Casio completely reshaped global thought about the function a watch should perform with the release of the pioneering and now legendary G-Shock family. Innovation and world firsts have defined the company’s history ever since, the most striking of these being the release of the first ever touch screen watch in 1991, 24 years before the Apple Watch, and the first ever wrist camera watch in 2000. In short, Casio was producing smartwatches decades before the term had even been coined. Add to this the hipster popularity of the company’s retro designs, and Casio has firmly cemented its reputation as a famously reliable and precise name in both analogue and digital watches.   Who We Are WatchNation is proud to be an authorized, established and respected supplier of Casio watches. We stock a broad and exciting range of these superb timepieces both online and in store. Visiting us in store, located at 15-17 Charles Street, Hoole, Chester, CH2 3AZ, gives you the opportunity to take a first-hand look at our fantastic range of high-quality timepieces, with our friendly team of staff always on hand to use their decades of experience to offer helpful advice, useful information and expert guidance. If you can’t pay a visit to our store, then our online delivery service guarantees that your latest timepiece will go from checkout to your wrist in a fast and reliable manner. These services are all a product of the motto on which WatchNation was founded and will forever operate – “Time for the People.”