The Watch: Casio Baby-G G-MS Rose Gold Black Ladies’ Alarm Chronograph MSG-400G-1A1ER Designed to deliver legendary Baby-G toughness in a more refined, sleek, and glamorous case, this Casio Baby-G G-MS Rose Gold Black Ladies’ Alarm Chronograph (MSG-400G-1A1ER) expertly teams a rose-gold-tone case with a black silicone strap.   Key Features: Dual Time LED Light Auto Calendar 12/24 Hour Timekeeping 5 Daily Alarms Stopwatch Countdown Timer Water Resistant to 100m   The Family: Baby-G Having started a trend for tough, shock-resistant watches with the release of the G-Shock series in 1983, Casio introduced the Baby-G in 1994, a smaller, brighter but no less resilient women’s version of the G-Shock brand. Each timepiece in the collection will handle anything you can throw at it. They are all 10 metre drop resistant, vibration resistant, hammer shock resistant and low temperature resistant, as well as being water resistant to at least 10ATM. Immediately popular with the youth of the time, the current revival of 90’s culture and fashion means that the Baby-G is as popular as ever, offering an unparalleled level of functionality and style for creative individuals worldwide.   The Brand: Casio Casio was established in 1946 by Japanese engineer Tadao Kashio. The company entered the timepiece market in 1974 with the release of the Casiotron, the world’s first Auto Calendar watch. Only eleven years after entering this field, Casio completely reshaped global thought about the function a watch should perform with the release of the pioneering and now legendary G-Shock family. Innovation and world firsts have defined the company’s history ever since, the most striking of these being the release of the first ever touch screen watch in 1991, 24 years before the Apple Watch, and the first ever wrist camera watch in 2000. In short, Casio was producing smartwatches decades before the term had even been coined. Add to this the hipster popularity of the company’s retro designs, and Casio has firmly cemented its reputation as a famously reliable and precise name in both analogue and digital watches.