The Watch: Casio Collection Khaki Fabirc Strap Unisex Alarm Chronograph W-59B-1-3AVEF This Casio Collection Khaki Fabirc Strap Unisex Alarm Chronograph (W-59B-1-3AVEF) has a digital display protected by a durable white resin case. Featuring an automatic calendar, a 7-year battery life, a stopwatch function, the ability to set a daily alarm and a backlit display, the watch is fitted with a canvas strap and is water resistant to 5ATM.   Key Features: Quartz Movement Auto Calendar Backlit Display Stopwatch Daily Alarm Canvas Strap Water Resistant to 50m   The Family: Casio Classic The Casio Classic Collection includes some the most iconic watches the company has ever made. Popular today due to their retro appeal, refreshingly simple practicality, and understated styling, the Casio Classic Collection of timepieces are truly timeless and appeal to an almost uniquely broad range of people; proof that some things genuinely never go out of style.    The Brand: Casio Casio was established in 1946 by Japanese engineer Tadao Kashio. The company entered the timepiece market in 1974 with the release of the Casiotron, the world’s first Auto Calendar watch. Only eleven years after entering this field, Casio completely reshaped global thought about the function a watch should perform with the release of the pioneering and now legendary G-Shock family. Innovation and world firsts have defined the company’s history ever since, the most striking of these being the release of the first ever touch screen watch in 1991, 24 years before the Apple Watch, and the first ever wrist camera watch in 2000. In short, Casio was producing smartwatches decades before the term had even been coined. Add to this the hipster popularity of the company’s retro designs, and Casio has firmly cemented its reputation as a famously reliable and precise name in both analogue and digital watches.