From its humble beginnings, innovation has defined the Burton Custom series and set it apart as the most popular, versatile, and mimicked board in snowboarding. Since 1996, this icon has reigned supreme and constantly evolved with a proven formula that combines time-honored design with envelope-pushing ingredients to create a lightweight, poppy, and highly versatile board. Offered in two versions, the precision and stability of the Custom camber is the top choice for many pro riders, while the Custom Flying V Snowboard combines camber\'s power with the relaxed float of rocker for the best of both worlds. ABOUT THE GRAPHIC: Surfing is the root of standing sideways. It was the beginning of everything that we have come to hold dear and in turn build our lives and culture around. Jake dreamt of surfing on snow and would not let go of that dream until the world recognized its importance and value. Here we combined a culture that shaped our sport with a model that shaped our brand.