Sign your lips in statement colour with new L\'Oreal Paris Rouge signature liquid Lip ink. Ultra-matte Lip inks that combine unapologetically bold colour with a super-lightweight finish, for the ultimate bare-lip sensation. Say goodbye to compromise- long-lasting no longer means thick, heavy and uncomfortable matte finish. The Oil-in-water formula lets lips breathe, leaving a memorable mark but a forgettable feel for the ultimate all-day comfort. Every swipe will provide an instant pure colour statement that lasts With a soft-matte finish. With Rouge signature, less is more. Less texture, more colour. Less excess, more impact