Rimmel London Lasting Finish By Kate Lipstick 40. Long-lasting lipstick up to 8 hours of elegant natural glow. Highly pigmented colours that flatters each and every skin tone and make-up look. Smooth lips with a soft and creamy formula that envelop your lips comfortably with luscious touch. Exclusive black diamond pigment complex gives a luminous and reflecting finish to embrace your beauty. Apply just one smooth stroke to retain an elegant balance between colour and not colour.