1. Melts into your skin for the ultimate application sensation - feels soft to the touch and melts into your skin, for the perfect fit.2. Melts in for maximum application comfort - vivid, clear coloring for lips that are comfortable, bright and beautiful.3. High opacity with a single application- vibrant, pure coloring. Makes your lips bright and beautiful with just one application.4. Plump, wet-look gloss- makes vertical lines on your lips less conspicuous, giving them a plump, glossy and toned finish.5. Soft and highly moisturizing - the base prevents your lips from drying with its excellent shielding effect, maintaining a feeling of hydration for hours.