Description Fluoride toothpaste Its formula builds ongoing protection against tooth sensitivity It gently and effectively helps remove stains restoring teeth to their natural whiteness It removes plaque with regular brushing and contains fluoride to prevent caries Its minty taste keeps mouth feeling clean and fresh What Is Tooth Sensitivity? Many people experience sensitivity, normally anytime after the age of 12. I you have sensitive teeth, you are likely to have exposed dentine - the inner part of the tooth which leads to the nerve. If it is exposed, hot and cold food and drinks can trigger the nerve and you feel sensitivity. Why Have I Got It? Dentine is usually protected by enamel or the gums and can be exposed by over vigorous tooth brushing, teeth grinding and or acid erosion. Once exposed, you need to take extra care as this exposed dentine is vulnerable to further damage. Why Is Sensodyne Right For Me? With twice daily brushing, Sensodyne Gentle Whitening builds round the clock sensitivity protection and cleans effectively, It also contains fluoride to strengthen teeth and prevent decay, and it has a fresh minty taste. How Does It Work? With twice daily brushing, Sensodyne Gentle Whitening formula works 24/7 to give you tooth sensitivity relief. It builds soothing protection around the nerve, deep inside the tooth. So you don\'t need to worry about it wearing off when you eat or drink. Clinically proven sensitivity relief. Clinically proven relief and daily protection for sensitive teeth 24/7 sensitivity protection & helps restore natural whiteness - with twice daily brushing Irish Dental Association approved Gently and effectively helps remove stains restoring teeth to their natural whiteness Minty taste keeps mouth feeling clean and fresh Ingredients Aqua/Water, Hydrated Silica, Sorbitol, Glycerin, Pentasodium Triphosphate, Potassium Nitrate, PEG-6, Aroma/Flavour, Titanium Dioxide, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Xanthan Gum, Sodium Hydroxide, Sodium Fluoride, Sodium Saccharin, Sodium Fluoride 0.306%w/w (1400ppm Fluoride)