What is Whole Grain? Whole Grain is the complete grain. Unlike refined grain none of these 3 parts have been taken away. Core (only Found in Whole Grain) Fibre Rich Bran Layer Starchy Centre Good to Know To produce 100g of this product we have used 80.7g of Whole Grain. On Your Side! Never Soggy 4 Hefty Layers of Wheat to Fight Off Milk. Not Flakey Tough Squares of Fibre, Iron and B Vitamins. Substance Over Style The Strength of a Diamond in A Square. We take a load of whole grain and add on B vitamins and iron To give you the energy† you\'ll need. So, go out and seize the day. †Iron contributes to normal energy-yielding metabolism.