LISTERINE® Total Care Teeth & Gum is proven to provide 10-in-1 benefits. To help maintain strong teeth and healthy gums! The formula kills up to 97% of plaque and bad breath causing germs left behind after brushing. Just 30 seconds of rinsing, twice a day. Used twice daily, LISTERINE® Total Care Teeth & Gum is proven to work in 10 ways to maintain a clean and healthy mouth: 1. 12hr germ protection Germ protection to help maintain oral hygiene 2. Works below gum line Reduces plaque below the gumline 3. Cleans between teeth Works in hard to reach places 4. Strengthens enamel Contains fluoride to help strengthen teeth 5. Helps prevent tartar Contains zinc chloride to help prevent tartar 6. Gum protection Helps kill plaque causing germs to keep gums healthy 7. Cavity protection Strengthens tooth enamel to protect against decay 8. Reduces plaque Reduces plaque by up to 56% more than brushing alone 9. Keeps teeth naturally white Helps prevent tartar build up to keep teeth naturally white 10. Freshens breath Helps provide up to 24-hour fresh breath protection