For Up to 16 Weeks Pain Relief* *with regular use for 8 weeks. Relief then continues for another 8 weeks. Baking soda is our hero ingredient and a completely natural cleaning agent that is gentle on tooth enamel. In combination with our toothpastes, clinically proven benefits can be achieved with effective plaque and stain removal in hard-to-reach areas of the mouth. Sensitivity Reduction fixes the cause of sensitive teeth with Liquid Calcium™ Added Protection sealing teeth and protecting exposed nerves underneath Repairs Enamel fills in tiny crevices caused by acid erosion from your diet Whiter Teeth cleans and whitens more gently with Baking Soda Lasting Freshness neutralises unpleasant smelling odours