Removes 100% More Stains* *than a regular toothpaste in 14 days when used as directed. Baking soda is our hero ingredient and a completely natural cleaning agent that is gentle on tooth enamel. In combination with our toothpastes, clinically proven benefits can be achieved with effective plaque and stain removal in hard-to-reach areas of the mouth. Restore Gloss - Enamel crevices are effectively filled in and gloss restored Whiter Teeth - outstanding results in just 3 days Removes More Plaque - around the gum line compared to regular toothpaste Low Abrasion - gentle on tooth Enamel Lasting Freshness - neutralises unpleasant smelling odours