Maximum colour performance for intense and even colour full of beautiful reflects and long lasting shiny black hair colour Visibly improves hair quality, colour after colour, making your hair 3x shinier**. Hair is nourished and protected against dryness. ** Instrumental test vs before colouration. Unique sensorial application. Optimal scalp comfort with a non-drip velvety texture and a delicate floral fragrance for an easy at home hair colour dying experience. Hair Dye can only lighten your natural hair colour 1 to 2 levels - check the back of pack to see if it is the right hair colour shade for you. If you have long or thick hair, use two hair dye boxes. Top tips: Use an old towel as hair colour may stain it. Apply moisturising cream to your hairline to avoid staining. Dare to colour with Olia Midnight Permanent No Ammonia Hair Dye. Our 60% oil-powered formula, with natural flower oils and no ammonia, visibly improves hair quality for up to 3x shinier* hair and optimal scalp comfort. Olia Midnight permanent no ammonia hair dye delivers maximum colour performance for exceptional, ultra-luminous, long-lasting dark hair with beautiful undertones and up to 100% grey coverage. Olia home hair colour has a unique sensorial application with our non-drip smooth velvety texture of the colourant cream *instrumental test vs before colouration. How to find the perfect black shade for you: Have you ever wondered what the hair colour numbers mean? The first number of a Hair Colour is how Light or Dark the black hair dye will be, for example black shades range from 1, Deep Black to 3, Soft Black. The second number is the reflect which can be Natural (.0), Warm (.3, .4, .5, .6) or Cool (.1, .2). For example, 1.0 is a Natural Deep Black and 3.23 is a soft black with chocolate undertones. Always check the back of pack to see if it is the right shade for you.