Fudge Professional Damage Rewind Reconstructing Shampoo. Get 95% stronger hair instantly*, with repairing Opti-PLEX™ technology. Give tired, broken hair a lifeline with our advanced Damage Rewind Shampoo. Our unique Opti-PLEX™ technology penetrates deep into the hair core to reconstruct bonds after chemical, colour, styling and environmental damage, as well as weightlessly smoothing the cuticle. Colour is locked from fading for 33 washes and hair is 95% stronger* and 8x smoother with double the softness**. Colour, styling, UV, pollution: what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours. *Tested by breakage **When used with Damage Rewind Conditioner for the ultimate hair reconstruction and daily defence system.