Fudge Professional Clean Blonde Purple Toning Shampoo. Instantly removes yellow tones from blonde hair, with hydrating guarana, for hair that’s blonder than blonde. Our Clean Blonde Purple Shampoo provides low maintenance brightening to natural or lightened blondes for a cleaner, whiter result. Clean Blonde Shampoo contains salon-strength purple micro-pigments to instantly knock out unwanted brassy and dull tones. Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.