Fudge Professional Luminizer Shampoo; moisture boosting, shine enhancing strengthening shampoo. This shampoo gives 48 hour weightless hydration*, instant illumination and is infused with a lightweight micellar oil complex, for hydration so light all you will feel is great h-AIR. Our Luminizer Moisture Boost Shampoo is specially formulated with a featherlight micellar oil complex that gently cleanses, moisturises and illuminates each strand, whilst the unique Opti-PLEX™ technology strengthens hair from the inside out for contoured perfection. Colour is locked from fading for 33 washes and hair is instantly 80% stronger** and 12x smoother with 100% more shine*. Colour, styling, UV, pollution: what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours. *When used with Luminizer Weightless Conditioner for the ultimate moisture boost and mirror shine. **Tested by breakage