Fudge Professional Cool Brunette Blue-Toning Shampoo. Instantly Erases Red & Orange Tones From Brunette Hair, With Repairing Opti-PlEX™ Technology. For your coolest, smoothest brunette yet! Cool Brunette Shampoo contains our max-strength blue micro-pigments that instantly knock out unwanted red and orange tones from brunette hair, whilst the unique Opti-PlEX™ technology penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle. Use with Cool Brunette Conditioner for the ultimate hair toning and daily PlEX reconstruction regime. Hair is cooler, 80% stronger*, and 5x smoother with double the softness**. Colour, styling, UV, pollution: what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.