Fudge Professional Clean Blonde Damage Rewind Purple Toning Conditioner. Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair*. For hair that’s blonder, stronger and smoother. This dual-force conditioner contains our max-strength purple micro-pigments that instantly knock out brassy tones, whilst our unique Opti-PLEX™ technology reconstructs bonds throughout the hair and the specialised HairGuard™ technology targets cuticles to seal them shut in just ONE wash! Hair is blonder, 95% stronger*, and 10x smoother with double the softness**. Colour, styling, UV, pollution: what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours. *Tested by breakage **When used with Clean Blonde Damage Rewind Shampoo for the ultimate hair toning and PlEX reconstruction.