Damage Rewind Reconstructing Shampoo 250ml: Fudge Professional Damage Rewind Reconstructing Shampoo. Get 95% stronger hair instantly*, with repairing Opti-PLEX™ technology. Give tired, broken hair a lifeline with our advanced Damage Rewind Shampoo. Our unique Opti-PLEX™ technology penetrates deep into the hair core to reconstruct bonds after chemical, colour, styling and environmental damage, as well as weightlessly smoothing the cuticle. Colour is locked from fading for 33 washes and hair is 95% stronger* and 8x smoother with double the softness**. Colour, styling, UV, pollution: what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours. *Tested by breakage **When used with Damage Rewind Conditioner for the ultimate hair reconstruction and daily defence system. Damage Rewind Reconstructing Conditioner 250ml: Fudge Professional Damage Rewind Reconstructing Conditioner; gives you 95% stronger hair instantly*. Stop damage in its tracks with our advanced strengthening Damage Rewind Conditioner. Our unique Opti-PLEX™ technology reconstructs bonds throughout the hair, whilst the specialised HairGuard™ targets cuticles and seals them shut in just ONE wash! Colour is locked from fading for 33 washes and hair is 95% stronger* and 8x smoother with double the softness**. Colour, styling, UV, pollution: what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours. *Tested by breakage **When used with Damage Rewind shampoo for the ultimate hair reconstruction and daily defence system.