Intensive Firming Serum A light gel-cream consistency, rich in natural actives that will target fine lines to firm, refine and leave skin feeling smooth. Pure Ribose (our natural powerhouse firming active) and Acacia Gum work together to provide you with both short-term and long-term firming effects, starting by reducing the signs of ageing after only 14 days! Added Rosehip Oil works to improve skin elasticity and fight premature ageing, while Cocoa Butter locks in moisture and help protect skin from environmental conditions, leaving the complexion silky smooth. TIP: Follow with our Purely Ageless Rejuvenating Day Cream or Restorative Night Cream.